A brand identity for a female-owned, unconventional bridal brand that transforms the wedding industry by offering versatile pieces designed to be worn beyond the wedding day.

Tempête, formerly known as Davie & Chiyo, is a Vancouver-based bridal boutique renowned for its expertise in bridal accessories, necessitating change after 15 years in the market. The project aimed to establish a new brand identity in preparation for launching a debut collection and undergoing a complete rebranding under new ownership. Through a strategic process, we collaborated to build the brand foundations and design packaging and print materials. After thorough research and analysis of previous clients, potential new audiences, and business goals, we developed an edgy, experimental, yet minimalistic aesthetic that invites modern brides to explore new possibilities.